Privacy Policy

Wonder Workshop, Inc.

Effective Date: October 10, 2014
Last Updated: February 8, 2024

PRIVACY POLICY AND CHILDREN’S PRIVACY POLICY

Overview

Wonder Workshop takes the privacy of our customers and the data of their students and teachers very seriously.  Our data security policy is designed to adhere to the data security laws of the various regions we operate in, and to provide transparency to customers on the use of their data.

As detailed below, we limit the use of personally identifiable information (PII) to the minimum necessary for the use of our products.

Our Promise

• We comply with COPPA.
• We keep kids’ work private.
• We let you control your kids’ personal data.
• We will not sell your kids’ personal data. Or yours.
• We don’t collect or store kids’ voices. 
• We don’t collect or store kids’ images.
• We use the latest security best practices. 
• We will let you know if our privacy practices change. 

We comply with COPPA.

Our robots and mobile apps are COPPA certified by the kidSAFE Seal Program. We are fully compliant with the Children’s Online Privacy Protection Act.

We keep kids’ work private.

Kids’ work is private to their app by default. Some of our apps allow people to generate a special key or link. This key or link cannot be shared within our Service. In our Make Wonder product, students’ work is private to their classroom by default. A teacher on a Make Wonder subscription may choose to share such work with other adults.

We let you control your kids’ personal data.

We give parents and teachers control over how we use kids’ data. You have the right to request that we delete some or all of your kids’ data.

We will not sell your kids’ personal data. Or yours.

When we do collect data, we use it to support our products, customers, and users. We never sell the data.

We don’t collect or store kids’ voices.

Some of our apps allow kids to record their own voices and transmit that audio to the robot over Bluetooth. This audio is not transmitted to our or anyone else’s servers. The audio remains on the robot until it is replaced by new audio.

We don’t collect or store kids’ images.

Our robots do not have cameras and do not record photos or videos. We do not collect this kind of information from children.

We use the latest security best practices.

We use current data security best practices to protect your information.

• We adopt technologies, safeguards and practices that align with the NIST Cybersecurity Framework.
• We use encryption to protect personally identifiable information while in motion or at rest.
• We maintain reasonable administrative, technical and physical safeguards to protect the security, confidentiality and integrity of PII.
• We use Amazon Web Services to provide our infrastructure, and store data with industry standard security practices.  We do not store PII with additional third parties.
• We delete our customers’ data on request.  It may take 60 days for data to be completely removed from our backups.

We will let you know if our privacy practices change.

If our privacy practices change, we will update this document. If we make any material changes that impact kids’ personal information, we will notify you.

Overview

In this document, we may refer to Wonder Workshop, Inc., as  “Wonder Workshop,” “we,” “us,” or “our.” We may refer to our websites, software, applications, connected products, and related services as the “Service.”
This Privacy Policy explains what information Wonder Workshop will collect when you access our Service. It also explains how the information will be used. We will not use or share your information with anyone except as described in this Privacy Policy. Each time you use our Service, you are accepting the practices described in this Privacy Policy, as applicable, at that time.

Most of the websites operated by Wonder Workshop are intended for adults to learn about and purchase our products and services. Adult users may include parents, educators, and developers. These websites (which we refer to as our “General-Audience Sites”) include, but are not limited to:

• our main website at www.makewonder.com
• our e-commerce site at store.makewonder.com
• our Make Wonder educator platform at portal.makewonder.com
• our Robotics Competition hosting site at wondercup.makewonder.com

We do not knowingly solicit or collect Personal Information (defined below) from children under the age of 13 (“Children Users”) on these General-Audience Sites.
Our “Child-Directed Products” include

• the Wonder Workshop robots (including Dash, Dot, and Cue).
• the corresponding mobile and desktop applications, including Make Wonder (formerly Class Connet)
• the browser-based educational software (including, but not limited to code.makewonder.com
• the play.makewonder.com website.

Our Child-Directed Products are generally intended to be used and enjoyed by children and teenagers. We employ special measures when collecting or processing information through our Child-Directed Products. We generally avoid or limit the collection of Personal Information through these products. For more details on our practices related to children, please see the section on Children’s Privacy below. 

Definitions

This Privacy Policy uses certain capitalized terms that have particular meanings. Sometimes, those terms are defined when they are first used. In addition, and for ease of reference, the following terms are defined in this section:

App: any Wonder Workshop software application. This includes but is not limited to those on Google Play, Apple App Store, Microsoft Store, Amazon Appstore.

Browsing Information: information about your use of the Service. This includes your device’s interaction with the Service. (An access device may include a computer, tablet, Chromebook, or smartphone.) Browsing Information also includes certain of the information described below in the “Information Collected Automatically” section. This information is linked to a device ID, such as the device’s Internet Protocol (IP) address. Your Wonder Workshop robot includes a product ID. Through the App, your robot transmits information to us that we use to:

• provide our services.
• assist you in troubleshooting.
• improve our products, services, Website, and App.

In general, we do not use Browsing Information to identify you. But on certain of our General-Audience Sites, such information may be paired with Personal Information. It may also be paired with other information that, together, could be used to identify you. Third parties may access, collect, store, and use Browsing Information. (Such third parties may include analytics companies and advertising service providers). These companies may use the Browsing Information to identify you.

Personal Information: information that can or does directly identify you. Examples include:

• your full name
• physical address (home, mailing, shipping, and/or billing address)
• email address
• phone number
• credit card information

In the case of Children Users, Personal Information may also include:

• precise geolocation
• school name/address
• a photo, video, or audio file that contains the child’s image or voice
• a persistent ID (such as an IP Address or device ID) when not used for internal support purposes

Product Use Information: information related to the use of one of our products. Examples include robot name and activities coded. Product Use Information is linked to the product ID number of your robot.

User Content: any content that you create or produce and upload to our Service. Examples include:

• comments
• messages
• photos
• videos
• voice recordings
• artwork
• software code or program

User Content may contain Personal Information if such is provided within the User Content.
Website/Site: any websites, web pages, and sub-pages. This includes mobile websites, web pages, and sub-pages under Wonder Workshop’s full or partial control. This also includes but is not limited to:

• the General-Audience Sites listed above
• the play.makewonder.com website
• any sub-pages of these websites

What information we collect

Personal Information We Affirmatively Collect From You

We may collect Personal Information from you, such as:

• payment: credit card, bank account, or other information used in payments
• contact: email ID, phone number, billing, shipping, or mailing address
• identity: first name, last name, age, username, or password
• user content: text, image, video, or a combination of such media authored using our service
• social media: personal data when you interact with our ads and related content
• job data: details related to your work history if you apply to Wonder Workshop

We may collect the above Personal Information when you:

• register for an account on our Service.
• sign up for our newsletter.
• make a purchase or order on our General-Audience Sites.
• include Personal Information in User Content that you upload to our Service, or
• set up or enable certain features for your child/student on our Child-Directed Products.

Other profile information you may affirmatively provide us about you or a child may be collected and maintained together with your Personal Information. Examples include:

• birth date
• age
• gender
• username
• password

You can choose not to provide any information that we request of you. However, this may limit your ability to use or access the Service.

If a friend refers you to us by providing us with your email address, the system may send you a message. However, we will use your email address only to send the friend’s message unless you opt in for more.

We may collect information from you when you communicate with us by phone, including text messages or email. This information may include Personal Information. It may be combined with Personal Information collected during your registration for or use of the Service. We may also receive Personal Information about you from third parties where you have a registered account. (This could happen now or in the future.) Examples of these third-party connections include Single Sign-On (SSO) and log-in methods such as:

• Facebook SSO
• Google SSO
• Microsoft SSO

The third party may pass to Wonder Workshop certain information about your use of its service. This information could include, but is not limited to:

• the user ID associated with your account.
• an access token necessary to access that service.
• any information that you have permitted the third party to share with us.
• any information you have made public in connection with that service.

You should review your privacy settings on third-party services before linking them to the Wonder Workshop Service. If necessary, you should adjust your privacy settings.
For more details on our data collection practices for Child Users, see the section on Children’s Privacy below.

Restriction on PII Related to the Make Wonder Platform

For the purposes of our Data Security Policy, a Make Wonder customer is an entity that has registered for a subscription to Make Wonder via our online portal at portal.makewonder.com, and all individuals associated with that entity.  This may include various teachers that are part of a school or a district.  Data for any customer is private to that customer and not provided to any other customers or third parties.

We do have access to private data entered into our system.  We only use this data to provide the service to our customers, and to provide support for the services provided if necessary.

We do not sell or disclose any PII to any third parties. We do not use PII in marketing or commercial purposes.  However, if our customers also opt into receiving marketing emails, they will be added to our marketing email list, which is stored separately from PII.

We limit access to PII to employees that need access and to provide services and support for services.

Information Collected Automatically

We may collect Personal Information from you, such as:
Product Usage: data related to your use and engagement with our account system, apps, etc. Such information is automatically transmitted to Wonder Workshop through our App. It is used:

• to provide product support.
• to improve our products and services.
• for similar activities that support our internal operations.

Robot: diagnostic data of the robot used. This could include details such as:

• crash data
• firmware version
• language of robot sounds

Device: Anonymized details related to the device (computer, smartphone, tablet)Each time you access a web page on our Service, your browser automatically reports log file information. Our servers automatically record some of that information. These server logs may include information such as:

• your IP Address
• web request
• browser type
• referring/exit pages and URLs
• number of clicks
• domain names
• landing pages
• pages viewed, and other similar information
• device system language

If you resell or share your robot, we will keep the Product Use Information your robot has transmitted to us. Your robot’s new owner can play back any User Content (such as altered voice recordings) that you stored on your robot. To avoid this, remove such recordings in advance. For guidance on how to remove such recordings, please contact Wonder Workshop. Use the contact information at the bottom of this Privacy Policy.

We may use certain third party services to help us understand your use of the Service. Google Analytics is an example of such a service. These services collect information about your use of and the performance of the App, the Site, and/or Wonder Workshop’s robots. They also collect anonymized information sent by your browser as part of a web page request, including cookies and your IP Address.

In general, we store tracking information in an anonymous aggregated form. However, we or our third-party tracking partners may store certain information, such as page views, in a manner that can be linked to specific devices.

We use persistent cookies and session cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. But such removal may affect your use of or access to certain portions of the Service. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. If you refuse cookies, you may not be able to experience all the features of our Service.

Third-Party Ad Networks

For our General-Audience Sites, Wonder Workshop may partner with “Third Party Advertising Companies.” These are third-party advertisers, ad servers, and ad networks. They use cookies, beacons, tags, scripts, and other tracking technologies to collect information about your visits to our General-Audience Sites and other websites. They use this information to provide advertisements about goods and services of interest to you. This process may include re-targeted ads that attempt to direct you back to our General-Audience Sites. It may also include ads targeted based on your overall browsing interests. To learn how to opt out of receiving targeted ads, visit the websites below.

http://optout.aboutads.info/#!/

http://optout.networkadvertising.org/#!/

On our Child-Directed Products, we do not show behaviorally-targeted or re-targeted ads to Child Users. Nor do we track Child Users for targeted advertising purposes.
Some web browsers may automatically transmit “do-not-track” signals to the websites that users visit. Wonder Workshop does not process or respond to such automated “do not track” signals.  This applies to other transmissions that request to automatically disable online tracking of users who visit our Service.

How we use your information

We may use Personal Information and Browsing Information for a variety of purposes, including:

Internal Operations

• to operate and monitor the effectiveness of the Service.
• to improve the content of the Service, and layout and design. 
• to monitor, analyze, and describe usage patterns and performance of the Service. This includes aggregate metrics such as the total number of visitors, traffic, and demographic patterns.
• to conduct system administration and system troubleshooting and to diagnose or fix technology problems. This is to help provide you with a smooth, efficient user experience.

Customer Support

• for billing, identification, authentication, and fraud prevention.
• to respond to any inquiries or requests received from you. 
• to contact you and deliver administrative notices and communications relevant to your use of the Service. This includes security or support and maintenance advisories.

Legal Matters

• to enforce our Terms of Use or other policies or agreements.
• to comply with legal requirements and processes to protect our legal rights or the rights of others. This might be in response to a subpoena, court order, or law enforcement or governmental request or investigation. An example is to work to reduce the risk of fraud or misuse of the Service.
• in connection with an unusual business transaction. Examples include bankruptcy, liquidation, sale, purchase, or merger with another business.

Email Marketing

• To send promotional communications and newsletters to you. Also, for other marketing purposes of Wonder Workshop or partners. You may access and manage your communication preferences from your account, when available. Otherwise, you may contact us directly at support@makewonder.com. 
• For distribution to third-party service providers that provide services to Wonder Workshop and our partners. We require these third parties not to use your Personal Information for any other purpose.

How we share your information

Personal Information. Except as set forth below, Wonder Workshop will not rent or sell your Personal Information to others. Nor will we share it with independent third parties for their separate marketing-related purposes. To operate the Service, however, we may share your Personal Information with our agents, representatives, and contractors. This is so that they can provide us with support services and other features and fulfill your orders. We require these third parties not to use your Personal Information for any other purpose. We may store Personal Information in locations outside the direct control of Wonder Workshop. Examples include servers or databases co-located with hosting providers.

Browsing Information. We may share non-personally identifiable information with interested third parties. This is to help them understand the usage patterns for our Service. Examples of this information include:

• anonymous usage data.
• referring/exit pages and URLs.
• platform types.
• number of clicks.

We may store such information for a time determined to be reasonable for internal operations.

Instances where we are required to share your information. Wonder Workshop will disclose your information where required to do so by law or subpoena. In addition, we will do so if we reasonably believe such action is necessary:

• to comply with the law and the reasonable requests of law enforcement.
• to enforce our Terms of Use. 
• to protect the security or integrity of our Service and our property. This includes our intellectual property.
• to exercise or protect the rights, property, or personal safety of Wonder Workshop, our users or others.

What happens in the event of a change of control? We may buy or sell/divest/transfer our company (including any shares in our company), or any combination of our products, services, assets and/or businesses at any time. All information, whether Personal Information or Browsing Information, related to the Service may be sold or otherwise transferred in connection with any such transaction(s). We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company. Any transferees who receive your information in connection with a change of control must abide by the terms of this Privacy Policy.

How do we store and process information?

Your information collected through the Service may be stored and processed in the United States or any other country in which Wonder Workshop or its subsidiaries or service providers maintain facilities. Wonder Workshop may transfer information that we collect about you, including Personal Information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world.

If you are located in the European Union or other regions with laws governing data collection and use that may differ from US law, please note that we may transfer information, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the US or any other country in which Wonder Workshop or its parent, subsidiaries, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. However, such parties must abide by the terms of this Privacy Policy.

What are your choices about receiving marketing messages?

Wonder Workshop offers parents, teachers, and other adults the choice of receiving different types of communication and information related to our company, products, and services. You may subscribe to e-newsletters or other publications, and you may also elect to receive marketing communications and other special offers from us via email.

To help us understand whether we are providing information of interest to you, we may include software code or other tracking technologies in our emails to monitor whether you opened a particular email, whether you have clicked on the images and/or links in the email, the date and time the message was opened, and whether your computer is capable of receiving HTML-based email. We endeavor to allow you to unsubscribe at any time from our email programs by clicking on the unsubscribe link at the bottom of any email message. You may also access and manage your preferences from your account, when available, or by contacting us directly at support@makewonder.com. We reserve the right to send you service announcements or similar administrative messages, without offering you the opportunity to opt out of receiving them.

How do we protect your information?

Wonder Workshop takes what it believes to be commercially reasonable physical, electronic, and procedural safeguards to protect Personal Information. However, since no security system is impenetrable, and “perfect security” does not exist on the Internet, we cannot guarantee the security of Personal Information or Browsing Information.

If you create an account to use the Service, you may be asked to choose a password for your account, which can be used to access information associated with your account (including Personal Information). You should choose a password that is not easy to guess and does not use words that you would find in a dictionary. Do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account. And we will attribute activities that occur using your account information to you. This includes the use of your password. If you suspect that your password has been compromised contact us immediately at support@makewonder.com.

Data Breach Reporting Obligations 

We will notify customers of any breach or unauthorized release of PII in the most expedient way possible within 24 hours after the discovery of such breach.

How can you update your information?

Wonder Workshop believes strongly in giving you the ability to access and update or correct your Personal Information. You may update your Personal Information by logging into your account on Wonder Workshop’s Website, when available, or by contacting us directly at support@makewonder.com.

Student’s Privacy

We take student privacy seriously. As a provider of educational technology and in an effort to support statewide and public school districts, Wonder Workshop has signed state-specific privacy pledges or agreements such as the:

• CA Student Data Privacy Agreement or CSDPA
  • California’s schools are now part of the CA Student Privacy Alliance. The CSDPA is designed to meet both federal and student data privacy requirements. 
• New York State (NYS) Education Law Section 
• 2DConnecticut Student Data Privacy Pledge

The above agreements and pledges are executed, at times, with school-specific agreements based on the products and/or services provided.
The Family Educational Rights and Privacy Act (FERPA) is a federal law that prevents Educational Institutions from releasing certain information about your child to vendors such as Wonder Workshop without consent.